Martin Rae of the Academy of Interactive Arts & Sciences.
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Dice Summit focuses on the art of engaging players in 2016

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The rather unsexy topic of player engagement takes center stage at gaming’s big show in Las Vegas this year.

The Academy of Interactive Arts & Sciences (AIAS) announced today that it will explore the “art of engagement” as its theme for gaming at its annual elite event for game developers. It will also hold its annual 2016 Dice Summit at a new home, the Mandalay Bay Resort and Casino, February 16 to February 18, 2016.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.