Fiksu

Developers spent more to acquire loyal gamers in April

apps - iphone

The cost of acquiring new loyal gamers is on the rise. Referring users to other studios is one of the most effective ways for developers to monetize their games, but it’s also a major expense for  new studios looking to gain traction. That’s going to continue, and the rich are just going to get richer, according to data-tracking firm Fiksu.

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