Despicable Me: Minion Rush
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Despicable Me game vaults Gameloft to top of July mobile downloads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

A brand can turn a mobile game into a giant hit. That’s what mobile game publisher Gameloft showed as it hit more than 50 million downloads on iOS and Google Play for its Despicable Me: Minion Rush game.

Timed with the Despicable Me 2 movie, Minion Rush is a Temple Run-style endless runner. But it’s not remarkable, as my daughter Tanya wrote in her review. Still, it was good enough to capture the top slot in monthly game downloads on both Google Play and Apple’s iTunes App Store. Gameloft also rose to the top game publisher by downloads as a result, according to market researcher App Annie.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.