A brand can turn a mobile game into a giant hit. That’s what mobile game publisher Gameloft showed as it hit more than 50 million downloads on iOS and Google Play for its Despicable Me: Minion Rush game.
Timed with the Despicable Me 2 movie, Minion Rush is a Temple Run-style endless runner. But it’s not remarkable, as my daughter Tanya wrote in her review. Still, it was good enough to capture the top slot in monthly game downloads on both Google Play and Apple’s iTunes App Store. Gameloft also rose to the top game publisher by downloads as a result, according to market researcher App Annie.
GamesBeat