Deloitte: Consumers load up on subscriptions but are frustrated with fragmentation

Consumers are loading up on digital media subscriptions, with the average subscriber having four paid video streaming services per household, two paid music services, and three paid gaming services on average. This is according to a report by accounting and consulting firm Deloitte. And Generation Z members consider video games to be their favorite entertainment choice.

A crowded field of streaming video providers is competing for audiences, and the same is true with other forms of entertainment including music, gaming, and social media. Media and entertainment companies need to address audience frustration with a fragmenting market and strike a balance between content, cost, and ad-tolerance in order to keep customers from switching platforms, said Kevin Westcott, U.S. tech, media, and telecom leader at Deloitte in an email to VentureBeat.