Transmedia, Gen AI to drive growth in 2024 | Deloitte 2024 Gaming Outlook

In a rapidly evolving landscape, video games are cementing their place as the top entertainment medium according to Deloitte’s 2024 Gaming Outlook. The firm’s 2024 Digital Media Trends survey found that 61% of U.S. consumers play games regularly, averaging 9 hour of playtime per week.

Games are reaching players of all ages, especially after the rise of mobile gaming, which broadened the medium’s reach. The overwhelming majority of Gen Z (85%), millennials (78%), Gen X (60%), and even a significant portion of boomers (35%) are actively playing.