David Hasselhoff wants to keep up with Kim Kardashian — by launching his own mobile game

Watch out, Kim Kardashian. David Hasselhoff is coming out with guns blazing with the launch of the Hoff Zombie Beach mobile shooter game.

The cartoonish, arcade-style shooter from Strike Team Games is the latest to try to combine celebrity branding and a mobile app. Kim Kardashian: Hollywood from Glu Mobile could generate $200 million in revenue this year. Other celebrities are no doubt aware of the opportunity in the lucrative mobile market, which could hit as high as $20 billion by the end of the year, and Hasselhoff is one of the celebrities to jump in early the chance.