Hoff Zombie Beach
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David Hasselhoff wants to keep up with Kim Kardashian — by launching his own mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Watch out, Kim Kardashian. David Hasselhoff is coming out with guns blazing with the launch of the Hoff Zombie Beach mobile shooter game.

The cartoonish, arcade-style shooter from Strike Team Games is the latest to try to combine celebrity branding and a mobile app. Kim Kardashian: Hollywood from Glu Mobile could generate $200 million in revenue this year. Other celebrities are no doubt aware of the opportunity in the lucrative mobile market, which could hit as high as $20 billion by the end of the year, and Hasselhoff is one of the celebrities to jump in early the chance.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.