Data-intelligence firm Newzoo opens Shanghai office to monitor growing Asian market

Gaming is massive in China, and at least one market-research company is opening an office to get closer to the region.

Newzoo, a data analysis company focused on gaming, revealed today that it has opened a new branch in Shanghai. The company does work with studios through Southeast Asia, but it is particularly interested in building a stronger relationship with its clients in China. That makes sense, as that market is growing fast. Chinese gamers spent $13 billion in 2013, and the country will likely generate a lot more than that this year. The country spends most of its gaming cash on client-based PC games like World of Warcraft and League of Legends, but it also has a fast-growing mobile sector. As Newzoo points out, if China keeps growing at its current pace, it will end up as a bigger market than the United States.