Cuseum brings its AR museum tech to Pérez Art Museum Miami

During the Pokémon Go craze, some museums plotted to lure in players by hyping up their usefulness as PokéStops. But Cuseum has found another way to integrate augmented reality with cultural institutions. It partners with museums to create AR apps that supplement the museum-going experience. Most recently, it teamed up with Pérez Art Museum Miami (PAMM) and artist Felice Grodin to create four location-based AR artworks for viewing at various spots in PAMM’s gallery space. The exhibit is called Invasive Species, and it will run through April 21, 2018.

Cuseum CEO and founder Brendan Ciecko says that it’s worked with over 100 museums, creating apps that complement existing exhibits by displaying animations or additional information over artwork.