Gary Shapiro is CEO of the CTA, creator of CES.
Gary Shapiro is CEO of the CTA, creator of CES.
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CTA warns that tariffs could lower U.S. consumer purchasing power by $90B to $143B

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Consumer Technology Association warned today that the tariffs on Canada, Mexico and China will fuel inflation and hurt U.S. consumer purchasing power by $90 billion to $143 billion.

Gary Shapiro, CEO of the Consumer Technology Association (CTA), said in a statement, “I’ve said it before, and I’ll say it again: Tariffs are taxes on Americans and American business, not foreign governments or companies. Adding tariffs on imports from Canada, Mexico, and China will raise prices for Americans at a time when inflation and affordability is their top concern. Tariffs will drive inflation higher, just when we need lower inflation to drop interest rates.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.