CrowdStar’s Covet Fashion taps actress Emma Roberts to engage fashion fans

CrowdStar‘s Covet Fashion is a game where fashion fans can vote on their favorite virtual outfits and then purchase them in the real world. That makes it a nice vehicle for deals with fashion celebrities. And that’s why CrowdStar is announcing today that actress and fashion queen Emma Roberts will become the very first Covet Host in the game.

Celebrities are getting in on the $30 billion mobile gaming business with licensing partnerships, ad campaigns, and endorsements. For company’s like Glu Mobile, maker of the Kim Kardashian: Hollywood game, the celebrity team-ups have helped create a big business. But Covet Fashion is interesting in its own right since its app can enlist all sorts of real-world brand endorsements and celebrity tie-ins, as it isn’t limited to a single character.