Crossy Road takes an Angry Birds-like turn into merchandise sales

If Angry Birds has taught us anything, it’s that as long as video game characters are good and drink their milk, they’ll grow into a marketing machine that sells T-shirts and toys. And today, our little Crossy Road has blossomed into a product line of its own.

The Frogger-like mobile gem Crossy Road now has its own product store online, where you can get items emblazoned with game’s brand and characters. The store is just T-shirts for now, so you can don a top that features the logo of developer Hipster Whale or the Emo Goose avatar. With more young people playing games on phones and tablets, the merchandising route is a more viable option for games that find large audiences on those platforms — and Crossy Road is taking advantage of that.