Creepz, born in crypto, wants to be an entertainment brand.

Creepz touts Web3 brand with $400M in NFT backing and two upcoming games

After operating under the radar, Creepz is officially emerging from stealth to capitalize on the $419 million valuation for its non-fungible tokens and become an entertainment brand.

Creepz is backed by WME, major esports organizations, and Stoopid Buddy Studios. The company, created by an artist named Overlord, said it is unveiling a Web3-native intellectual property (IP) by delivering real entertainment products—not just speculation.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.