Mori Calliope is a VTuber who sings in English.
Mori Calliope is a VTuber who sings in English.
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Cover brings VTuber phenomenon to U.S. audiences

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Cover Corp. has expanded outside of Japan, bringing virtual creators known as VTubers to U.S. audiences. The market is getting its test now as to whether VTubers — where humans give voice to 3D avatars in concert performances — can catch fire on the global stage.

And the big talent agency is hoping that the phenomenon that has taken off so well in Asia will go over well in places like Los Angeles, the entertainment capital. With VTubers, human entertainers deliver the voice and motion performance behind the scenes while 2D or 3D animated avatars appear on stage.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.