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ClicksMob and AppGrade to create combined ad tech platform for video mobile marketing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

ClicksMob and AppGrade are getting hitched. ClicksMob is a mobile-only performance advertising platform that delivers users to app developers and publishers. As a third-party broker, ClicksMob can access thousands of sources of traffic, making mobile advertising more efficient by matching advertisers and publishers. Now the company is merging with AppGrade to focus on monetizing video ads for mobile users.

The merger will bring significant advances to ClicksMob’s technology and will enable ClicksMob to enhance its mobile performance marketing offering by using AppGrade’s video monetization software development kit (SDK) platform. No purchase price was disclosed.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.