Chipotle's The Scarecrow aims to teach consumers about the difference between processed and organic foods.
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Chipotle releases iOS game about a wholesome-food-farming scarecrow

  • Posted byby Jeff Grubb
  • Updated
  • 2 min

Denver-based Chipotle Mexican Grill is getting into gaming in an effort to promote its Food With Integrity campaign.

Earlier today, the restaurant chain, which has more than 1,500 locations in the U.S., U.K., Canada, and France, released The Scarecrow for iOS. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to bring wholesome food to the city of Plenty. The scarecrow must work to overcome the Crow Foods company, which specializes in processed food-like products.

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