SHANGHAI — ChinaJoy, the big game trade show in Shanghai, is a vast visual feast celebrating all things gaming. It draws 250,000 people to Shanghai’s gigantic expo center. Ten gigantic buildings house 120,000 square meters of booths that use enough electricity to juice a small city. Those booths are full of colorful displays and lots of “booth babes,” the women who show off the latest and greatest games for Chinese game publishers and developers.
This show dwarfs the biggest U.S. trade show, the Electronic Entertainment Expo, which draws 52,000 people to Los Angeles each June. ChinaJoy is comparable to Europe’s Gamescom fan event, which is spread over a much larger territory in Cologne, Germany. At those shows, games are front and center. But at ChinaJoy, somewhat to the dismay of show organizer Howell International Trade Fair, the booth babes command the most attention.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.
GamesBeat