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Chartboost launches playable ads to boost mobile game publisher revenues

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests show that these types of ads work far better in terms of user interest and revenue for publishers.

Playable ads enable you to tap on them and then immediately move into the experience of playing a game. These new types of ads are a recognition that the mobile advertising world is changing. Banner ads aren’t cutting it, and video ads have limited value in conveying what a game is like.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.