The publicly traded online game company ChangYou has launched one of the biggest development investment programs in gaming history. The company said today it will invest $600 million in mobile game developers in the coming years.
The company made the announcement in advance of the Game Developers Conference next week in San Francisco at the Moscone Convention Center. Dubbed the CYOU Win Plan, the program is a way for the Chinese online game publisher to vault to the top of the mobile game charts, where increasing numbers of gamers are migrating — and billions of dollars are at stake.
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