KFC has over 70M Roblox visits — and none of them came from an official experience
In 2026, brands and advertisers’ presences on Roblox and Fortnite often extend far beyond their official, licensed games on the platform. Keep Reading with...
Why Ukraine’s game industry is undergoing a creative ‘renaissance’ amid war
After over four years of full-scale war against Russia, the game industry in Ukraine is still going strong. Next week marks the fifth annual...
Jo Malone London debuts in Fortnite With Sea Salt & Bergamot activation
Jo Malone London is stepping into gaming for the first time by launching a Fortnite activation to mark the debut of the brand’s new...
OpTic Gaming takes the trophy for Call of Duty: Black Ops 7 at Esports World Cup
OpTic Gaming won the trophy in the Call of Duty: Black Ops 7 finals at Esports World Cup 2026. That makes OpTic into back-to-back...
Kuaishou Gaming wins Honor of Kings finals at Esports World Cup
Kuaishou Gaming have won the Honor of Kings World Cup at Esports World Cup 2026, becoming first-time EWC champions after a 4-3 grand final...
M. Zubair wins Tekken 8 finals at Esports World Cup
AG.AL’s Khawaja “M. Zubair” Muhammad Zubair defeated Yoon “LowHigh” Sun-woong in the grand finals for Tekken 8 at the Esports World Cup. Not only...
Take-Two CEO Strauss Zelnick isn’t doing a victory lap before GTA VI sales start | exclusive interview
Take-Two Interactive is worth about $44.5 billion today, with its stock up about 3% as I write this thanks to the game company’s good...
Kick waited nearly four years to launch ads. Here’s why
Almost four years after launching in 2022, the livestreaming platform Kick has rolled out its first full-fledged advertising product. Although brands have been able...
Take-Two Interactive says UGC helped drive Grand Theft Auto growth in Q1 2027
Grand Theft Auto is driving business for Take-Two Interactive — and user-generated content is driving business for Grand Theft Auto. In Take-Two Interactive’s earnings report...
Take-Two reports $1.39B in bookings, down 2.7% for June quarter (updated with analyst call)
Take-Two Interactive reported that it is sticking to its launch date of November 19, 2026 for the launch of Grand Theft Auto VI. On...