Business Archives

Posted inin Business

Games marketing firm Livewire on the attention economy across generations

Posted byby Rachel Kaser
October 23, 2024
3 min

Livewire, a marketing company, recently put out its new study that examined how the next generation of consumers expect brands to market to them....

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3 min

Posted inin Business

Party Icons raises $9M for mobile-1st gaming platform

Posted byby Dean Takahashi
October 23, 2024
5 min

Party Icons, a mobile-first gaming platform with three fully playable modes, said it has raised $9 million in funding despite market headwinds. Unlock premium...

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5 min

Posted inin Business

Netflix shutters its only triple-A studio, loses major industry hires

Posted byby Rachel Kaser
October 22, 2024
2 min

Netflix today closed one of its internal game studios, one which was poised to release a triple-A title, before it was able to produce...

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2 min

Posted inin Business

Xsolla announces certified parental controls, a boom in Web Shop revenue and expansion in SE Asia

Posted byby GamesBeat
October 21, 2024
4 min

Presented by Xsolla Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium membership...

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4 min

Unity's poll says millennials are the big holiday mobile gaming spenders.

Posted inin Business

How marketers should advertise to mobile gamers during the holidays | Unity

Posted byby Dean Takahashi
October 21, 2024
4 min

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues...

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4 min

Posted inin Business

Keywords acquires co-development studio Certain Affinity

Posted byby Rachel Kaser
October 18, 2024
2 min

Keywords Studios announced today that it plans to acquire Certain Affinity for an undisclosed sum. Certain Affinity is a well-known game co-development studio that...