‘Captain America: Civil War’ gives Marvel’s games and media a big spike

Marvel’s latest film is one of its most critically acclaimed releases ever, an it’s also pushing gamers to the company’s games and other digital products.

Following the release of Captain America: Civil War late last month, apps like Marvel Future Fight have seen a huge bump in popularity. That traffic has turned into some serious revenue, which reveals just how well the comic publisher’s strategy for the gaming market is working. Google Play and the iOS App Store are responsible for a $36.9 billion gaming industry, and Marvel has several games near the top of that list thanks to its licensing work with development partners. Marvel is a subsidiary of The Walt Disney Company, which recently revealed it is applying the Marvel and Star Wars model to its entire roster of properties.