Candy Crush Saga publisher’s share price quickly falls 11% in its market debut

The company that makes Candy Crush Saga is now public and trading on the New York Stock Exchange, and investor concerns are already weighing down the share price.

King debuted this morning with an initial public offering price of $22.50. It is now trading at around $19.90 to $20.70, which is down more than 11 percent. This puts the London-based company’s value at about $6 billion. Most of that worth comes from the match-three puzzle game Candy Crush Saga, which is free to download but makes millions of dollars every month from in-app purchases. King’s share price is dipping mostly due to fears that the developer is over-reliant on Candy Crush and that the mobile phenomenon’s growth is slowing. The company’s monthly active users has started to stagnate now that it has reached more than 400 million. That may force it to spend more on acquiring users who are worth less.