Call of Duty front man resigns from Infinity Ward


In a tweet, creative strategist Robert Bowling resigned from his job at Activision’s Call of Duty game studio Infinity Ward today.

Bowling has been an active tweeter and spokesman for Infinity Ward in the past year, particularly since Infinity Ward began showing off Call of Duty: Modern Warfare 3 almost a year ago. Bowling offered no explanation in his tweet for why he’s leaving the company, saying only, “Today, I resign from my position as Creative Strategist of Call of Duty, as a lead of Infinity Ward, and as an employee of Activision.”

Bowling was the main spokesman who stepped forward on behalf of Infinity Ward after the studio lost its co-founders Jason West and Vince Zampella in a legal meltdown with parent company Activision Blizzard. Dozens of employees left to join West and Zampella at their new studio at Respawn Entertainment. But Infinity Ward replaced the employees and got additional help from other studios to finish making Modern Warfare 3, which is now the best-selling game of all time.

Bowling did interviews with the press at events such as Call of Duty XP in September and helped manage communication with fans during the launch of Modern Warfare 3. Bowling also had plenty of tips on how to fight in Call of Duty games.

In a statement, Activision said, “We sincerely thank Robert for his many years of service. He’s been a trusted and valued member of the Infinity Ward team. We wish him all the best on his decision to pursue future opportunities.”

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.