Bwin.Party runs games such as online poker.
Categories

Bwin.Party close to selling off money-losing social casino games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Bwin.Party Digital Entertainment, one of the big online gambling operators in Europe, said it is close to selling its money-losing social gaming business, Bloomberg reported.

That says a lot about the cyclical nature of the social-casino games boom. The rise of social gaming was strong in 2011, leading to the creation of more than 100 startups focused on these games. Companies viewed this as a way to draw customers into the more lucrative online gambling sites or actual casinos.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.