Busted: Supercell terminates ad partner for sneakily reselling ad impressions

Virtual gaming heavyweight Supercell has terminated its business relationship with online ad operator Appia for reselling online advertisements in violation of the contract between the two companies, VentureBeat has learned.

Supercell found out about the resale, known as re-brokering, after receiving an email from a third company, which alerted Supercell that the ad it had originally paid Appia to place had been re-sold to a third party — in violation of Supercell’s insertion order (IO), a contract for advertising placement.