Brendan Greene’s plan to build a massive digital world

Posted byby Dean Takahashi
January 26, 2022
Updated June 20, 2025
8 min

Brendan Greene invented the battle royale genre for video games. His PlayerUnknown’s Battlegrounds (PUBG) has sold more than 75 million copies since 2017. Instead of making more sequels to PUBG at Krafton, he spun out his own studio, PlayerUnknown’s Productions, and is working on the most ambitious game he could possibly make.

He calls it Project Artemis, and the plan is to make a planet-size open world where players can define the rules and contribute their own content. I talked to Greene about it at our GamesBeat Summit: Into the Metaverse 2 event.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.