How Brendan Greene created the PUBG phenomenon and then moved on to something new

Brendan Greene had a singular vision to bring battle royale to the video game market. He started as a modder, and he was a fan of movies like Battle Royale and The Hunger Games. He started working on a mod that could do this kind of a first-person shooter game mode where the territory for fighting kept shrinking until there was just one player left standing.

And the rest was history. Greene hooked up with Daybreak Games on H1Z1 and then went to Bluehole, which set up a subsidiary, PUBG Corp., to make a battle royale game. There, in South Korea, Greene helped create PlayerUnknown’s Battlegrounds. It became a huge hit when it debuted in March 2017, and it saw a meteoric rise on PC, consoles, and mobile.