Brain+ startup aims to outwit rival Lumosity with scientific brain-training games

Brain+ wants to dethrone the smartest kid on the block. The Copenhagen, Denmark-based maker of brain-training games is expanding to the U.S. in hopes of unseating Lumosity, which has had more than 60 million registered users for its games that help people exercise their minds.

The company aims to create a mobile app that provides scientifically proven, effective, and engaging brain-training exercises that adapt to the needs of individuals. Of course, Lumosity is doing much the same, and it has a massive head start. Brain+ is now competing with Lumosity in its home territory of North America.