In Halo, Bonnie Ross and 343 ‘inherited an amazing world’

Bonnie Ross wasn’t part of the creation of Halo, which best-selling sci-fi video game series that Bungie created for the Xbox game consoles. But she’s in charge of maintaining that universe, which has generated more than 60 million unit sales of Halo video games since 2001.

“I did not create it,” Ross said in a talk today at the DICE Summit, the elite game industry event in Las Vegas this week. “I can talk about it as a fan. I sure inherited an amazing world.”

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.