Blood Brothers 2 explores how to make a sequel to a game people refuse to stop playing

Most games have the courtesy to almost stop existing when their sequel comes out.

Developers have the option to keep the server lights on for heavily multiplayer-focused games for years after release, but even the developers behind the most popular first-person shooter expect player interest to increasingly drop off after six months. Not so in the mobile development, where a successful hit could last as long as the company that made it. Brands like King have little reason to invest in a direct sequel to a game like Candy Crush when no one has stopped playing the existing title. So how does the team behind Blood Brothers 2, a follow-up to a very successful mobile role-playing game, expect to take advantage of the brand name without splintering the fanbase? I spoke with DeNA senior producer Hidde Tonegawa about the project via email and how he hopes to pull of this numbered sequel.