Blippar wants to make it easy to make AR applications.
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Blippar releases its AR and computer vision tech for third-party developers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Blippar has made a name for itself in augmented reality apps, and now it wants to take that technology to a broader market. The company is releasing its proprietary AR and computer vision technology as an applications programming interface (API) for third-party developers to use.

The self-serve API suite provides a range of functions — from basic free web tools to an enterprise-level platform. Dubbed BlippBuilder, the AR API makes it easy for developers to create AR experiences with drag-and-drop functions. Blippar also has BlippBuilder Script for more advanced JavaScript tools, and it has a computer vision API. (The AR market is expected to grow to $90 billion by 2020, according to tech advisor Digi-Capital.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.