Blippar launches a platform for augmented reality games on Google Glass (exclusive)

Blippar has amassed a big audience of people who are using smartphones to engage with augmented reality apps using real physical products. Now it is extending that platform to Google Glass, creating a new way for developers to create augmented reality games.

Ambarish Mitra, the chief executive of New York-based Blippar, is revealing the new Games for Glass platform today at the Augmented World Expo, a trade show for augmented reality in Santa Clara, Calif. These games could activate when you look at a can of Pepsi and use Glass to interact with it. For instance, when you look at the can’s soccer Blippar-enabled ad, an app will activate where you could use your eyes to aim a soccer ball at a goal and then kick it. In essence, the ad on the can in the physical world activates a digital augmented reality app that interacts with the can.