Blippar has amassed a big audience of people who are using smartphones to engage with augmented reality apps using real physical products. Now it is extending that platform to Google Glass, creating a new way for developers to create augmented reality games.
Pepsi links its cans to the Blippar smartphone app.
Ambarish Mitra, the chief executive of New York-based Blippar, is revealing the new Games for Glass platform today at the Augmented World Expo, a trade show for augmented reality in Santa Clara, Calif. These games could activate when you look at a can of Pepsi and use Glass to interact with it. For instance, when you look at the can’s soccer Blippar-enabled ad, an app will activate where you could use your eyes to aim a soccer ball at a goal and then kick it. In essence, the ad on the can in the physical world activates a digital augmented reality app that interacts with the can.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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