Blippar's Super Bowl-related ad will run on the Apple Vision Pro.
Blippar's Super Bowl-related ad will run on the Apple Vision Pro.
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Blippar and The Mars Agency launch Superbowl campaign for Apple Vision Pro

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Blippar and The Mars Agency have unveiled an augmented reality Super Bowl ad campaign that will run on the Apple Vision Pro.

Snickers, in partnership with Blippar and The Mars Agency, has launched the world’s first branded AR Super Bowl campaign for their NFL Rookie Mistake franchise. This cutting-edge experience is currently accessible on mobile devices through snickers.com/nfl.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.