Bioworld announces expansion of Minecraft collaboration

Bioworld, the brand merchandising company, announced today it’s continuing and expanding its collaboration with Mojang’s Minecraft for the game’s 15th anniversary. According to the Dallas-based company, which has collaborated with the blocky game for over eight years, it’s evolving its product line to accommodate the core audience’s growth and what they want from games merch as young adults. Minecraft celebrates its anniversary (or at least the anniversary of its first public release) on May 17.

Bioworld’s Minecraft merch at present includes clothes — hoodies and shirts in particular — backpacks, lunchboxes, fleece throws, hats and more. Now Bioworld plans to expand that lineup, with one example of such being a new adaptive bag that works for all users, including those with mobility devices. Jennifer Staley, Bioworld’s SVP of licensing, said in a statement, “Minecraft are incredibly supportive partners; they have excellent communication to their vendors and their retailers, and they set a standard in terms of what a licensed partnership should look like.”