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Big Fish partners with startup Boss Fight Entertainment to create deeper casual games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Big Fish Games is teaming up with gaming startup Boss Fight Entertainment to deepen the definition of casual games. The two companies are teaming up to develop and publish a new game that will introduce casual gamers to a genre that was previously only accessible to niche audiences of hardcore gamers.

Hardcore gamers spend a lot of money playing games with a high degree of difficulty. But casual gamers are much more plentiful and they enjoy games that are a lot more accessible. Big Fish caters to casual gamers with a library of 3,000 web and mobile titles, and Boss Fight believes it can make a new kind of game that will have wide appeal.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.