Big Fish partners with startup Boss Fight Entertainment to create deeper casual games

Big Fish Games is teaming up with gaming startup Boss Fight Entertainment to deepen the definition of casual games. The two companies are teaming up to develop and publish a new game that will introduce casual gamers to a genre that was previously only accessible to niche audiences of hardcore gamers.

Hardcore gamers spend a lot of money playing games with a high degree of difficulty. But casual gamers are much more plentiful and they enjoy games that are a lot more accessible. Big Fish caters to casual gamers with a library of 3,000 web and mobile titles, and Boss Fight believes it can make a new kind of game that will have wide appeal.