It's time for the How Games Make Money podcast.

Behind the data-driven design of mobile games — How Games Make Money

Mobile game designers feel like the mad scientists of the development world. They work fast and are constantly adjusting formulas based on the tiniest changes in player data. And when one experiment blows up in their face, they’re ready to move on to whatever is next. On this week’s episode of How Games Make Money, host Jeff Grubb speaks with Metamoki game design director Mitch Zamara about what it’s like to create games like Weed Inc. and Wiz Khalifa’s Weed Farm in that kind of environment. Join us, won’t you?

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