Bandai Namco's Tamagotchi
Bandai Namco's Tamagotchi
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Bandai Namco launches new Tamagotchi Pix toy

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

For months last year, during the pain and the angst of the pandemic, I was obsessed with my Tamagotchi. I figured out how to keep my virtual pet alive for a while, play little minigames with the cute character, and watch it grow.

I eventually gave up, but the pandemic isn’t over. And so I’m interested in the latest hybrid game-toy beast to come from Bandai America: the Tamagotchi Pix. It’s just another toy, but it’s also another interesting lesson in miniaturization of technology.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.