CastAR is a high-profile augmented reality startup, and now it’s kicking into high gear. The maker of the upcoming CastAR AR glasses has recruited former LucasArts chief Darrell Rodriguez as its chief executive. It has also appointed former Disney executive Steve Parkis as its president and chief operating officer.
Darrell Rodriguez, CEO of CastAR.
In doing so, the Palo Alto, Calif.-based company is strengthening its management team, which still includes cofounders Jeri Ellsworth and Rick Johnson. CastAR refers to its new leaders as “world-class executives” who will help guide it to the future of “mixed reality entertainment.” CastAR’s glasses let you see imagery overlaid on the real world, and it’s ideal for a new kind of tabletop gaming.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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