Augmented reality firm CastAR recruits former LucasArts chief Darrell Rodriguez as its CEO

CastAR is a high-profile augmented reality startup, and now it’s kicking into high gear. The maker of the upcoming CastAR AR glasses has recruited former LucasArts chief Darrell Rodriguez as its chief executive. It has also appointed former Disney executive Steve Parkis as its president and chief operating officer.

Darrell Rodriguez, CEO of CastAR.
Darrell Rodriguez, CEO of CastAR.

In doing so, the Palo Alto, Calif.-based company is strengthening its management team, which still includes cofounders Jeri Ellsworth and Rick Johnson. CastAR refers to its new leaders as “world-class executives” who will help guide it to the future of “mixed reality entertainment.” CastAR’s glasses let you see imagery overlaid on the real world, and it’s ideal for a new kind of tabletop gaming.

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