Atari has come back from the dead more than once. Under previous CEO Fred Chesnais, it moved into mobile games and struck gold with a popular Rollercoaster Tycoon title.
That bought the company some time, and it began to experiment with the Atari brand, getting it into everything from the Ready Player One film to a line of Atari-branded hotels. But Chesnais left during 2021 to pursue blockchain gaming passions, and Wade Rosen took over starting in April 2021.
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