At Facebook’s F8, Messenger Platform excites developers who see the boost it may give their apps

SAN FRANCISCO — With its announcement today of the Messenger Platform, Facebook argued it could be a very big deal for developers, and judging by the reaction of some of the very people who will be making apps and experiences that integrate with platform, they seem to think so too.

At its F8 developers conference here today, the social network unveiled a range of new services and tools, including Messenger Platform, Messenger for Business, support for 360-degree video, a Parse software development kit for the Internet of Things, a new mobile app advertising analytics tool, embeddable videos, and more.