At 10, Roblox surpasses 30 million monthly users and 300 million hours of engagement

It’s not quite Minecraft, but the Lego-like block world of Roblox is doing just fine at its tenth anniversary. The San Mateo, Calif.-based company has more than 30 million monthly active users for its sandbox video game that lets users create their own spaces and games.

Roblox is near 900,000 concurrent users at its peak, and users have put more than 300 million hours into it. The top game creators on the platform are now making more than $50,000 a month in revenue, and Roblox now runs across phones, tablets, PCs, VR, and Xbox. I talked with Dave Baszucki, CEO and cofounder of Roblox, in an interview. Baszucki believes the social interaction is what keeps players engaged in the universe, as well as the mini games within the free-to-play game world that fans can create themselves.