Assassin’s Creed’s monstrous sales might explain why Ubisoft is open-world obsessed

The titular creed in Assassin’s Creed is: “Nothing is true; everything is permitted.” If the series’ publisher had its own creed, it would probably go something like this: “Assassin’s Creed prints money; we should make another one.”

Ubisoft, which develops and publishes the open-world Assassin’s Creed action games, updated the sales figures on its corporate website recently (as first spotted by GamesIndustry International), and it revealed that Assassin’s Creed is by far its best-selling franchise. Since debuting in 2007, Ubisoft has sold more than 73 million copies of Assassin’s Creed games. Its next closest series is Just Dance at 48 million.