As Microsoft chases Sony, Phil Spencer will take over as new Xbox chief

Fans disappointed with Microsoft’s recent Xbox moves should like its latest — making someone with years of game experience as the platform’s new boss.

Microsoft announced this morning that Phil Spencer, the head of the company’s game studios, will take over as the new overall chief of the Xbox business. As such, he’ll have the task of making the Xbox One more competitive against Sony’s PlayStation 4 as well as helping to spread gaming to more and more people around the globe.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.