As gaming evolves, Activision zeroes in on its Destiny, Call of Duty, and Skylanders (interview)

The appointment with Destiny has arrived. Activision is about to learn just how much gamers will love developer Bungie’s new major first-person shooter, Destiny. The sci-fi game ships in September, and the alpha test goes online to consumers Thursday.

Destiny will join Skylanders: Trap Team and Call of Duty: Advanced Warfare as Activision’s blockbuster offerings for this fall. Billions of dollars are at stake, and the man on the hot seat is Eric Hirshberg, the chief executive of Activision Publishing, a division of Activision Blizzard. We caught up with him at the giant Electronic Entertainment Expo (E3) tradeshow, and we talked about the prospects for the big games as well as the game industry itself.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.