AR/VR Weekly: Can Transformers spark China’s AR/VR interest?

Transform and roll out … and into your neighborhood virtual reality arcade. That’s what Transformers fan will soon be doing in China.

This week, Hasbro and DMG Entertainment announced they were launching augmented and virtual reality experiences around Transformers, the robots that turn into cars, warplanes, and dinosaurs. They’ve been a phenomenon in toy stores and on TV for decades, and Hollywood gave them more worldwide appeal with a new set of blockbuster films about 10 years ago (with Transformers: The Last Knight coming this summer).