Categories

Artificial Agency launches Behavior Engine to create games that feel ‘alive’

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Artificial Agency, an AI startup pioneering generative behavior for gaming, announced the alpha launch of its flagship product. It’s an AI-powered behavior engine meant to revolutionize how games are developed and played.

The technology is now available to select studios as part of Artificial Agency’s pilot program.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.