Artie has raised $10 million for character-driven instant games.
Artie has raised $10 million for character-driven instant games.
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Artie raises $10 million as it pivots to make instant games

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Artie has raised $10 million to make instant mobile games that can be played directly inside social media, video, and messaging platforms in a way that bypasses the app stores that take their 30% cut of game revenues.

Artie started its life as a platform to make intelligent augmented reality avatars. But AR hasn’t blossomed as quickly as expected, and so the company has pivoted from making digital AR avatars to making instant games with its cartoon-style avatars. And since these games can be played natively in social apps, message systems, or video platforms without any additional app downloads, they eliminate the need for apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.