Ariella Lehrer, president of HitPoint Studios.
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Ariella Lehrer becomes president of AR games maker HitPoint Studios

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

HitPoint Studios, a work-for-hire game studio that has begun making augmented reality games, has announced that Ariella Lehrer, the founder and CEO of Legacy Games, will join the studio as its president.

The move follows a multi-year development partnership between Legacy Games, a brand-oriented maker of mobile and PC games, and HitPoint. Three of Legacy’s top people will move over to work at HitPoint while Legacy Games will continue focusing on its current customers and titles. Lehrer will help HitPoint focus on augmented reality games and apps, as well as other casual and mobile game titles.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.