Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile measurement company AppsFlyer has determined which mobile advertising media sources deliver the best results.
And, no surprise, Facebook continued to dominate as the top media source in mobile ads in the first half of 2016, according to the AppsFlyer Performance Index, which is a neutral source as a mobile measurement company. AppsFlyer said Facebook delivered “unrivaled scale and impressive retention on both iOS and Android.”
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