AppsFlyer ranks mobile ad networks by retention and downloads

Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile measurement company AppsFlyer has determined which mobile advertising media sources deliver the best results.

And, no surprise, Facebook continued to dominate as the top media source in mobile ads in the first half of 2016, according to the AppsFlyer Performance Index, which is a neutral source as a mobile measurement company. AppsFlyer said Facebook delivered “unrivaled scale and impressive retention on both iOS and Android.”

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.