For the very first time, Google has surpassed Facebook in the total number of attributed installs for mobile apps after the search giant increased its share of the app install pie eightfold in the past five years, according to a report by mobile attribution and marketing analytics firm AppsFlyer.
The ninth edition of the AppsFlyer Performance Index also said that Facebook remains the top media source in the Index’s global power rankings, delivering high-quality users in most regions and categories. The social network also dominates iOS, driving the most non-organic installs on this platform across all global rankings except midcore gaming.
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