These are the top networks of 520 reviewed by AppsFlyer.
These are the top networks of 520 reviewed by AppsFlyer.
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AppsFlyer: Google overtakes Facebook in app marketing installs

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

For the very first time, Google has surpassed Facebook in the total number of attributed installs for mobile apps after the search giant increased its share of the app install pie eightfold in the past five years, according to a report by mobile attribution and marketing analytics firm AppsFlyer.

The ninth edition of the AppsFlyer Performance Index also said that Facebook remains the top media source in the Index’s global power rankings, delivering high-quality users in most regions and categories. The social network also dominates iOS, driving the most non-organic installs on this platform across all global rankings except midcore gaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.